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Embracing Americana: A Timeless Guide to Women's Style

This All-American look isn't about trends, but enduring style that celebrates our history.
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Home: 73 Articles
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What to Wear on Mother's Day
This one’s for the mothers and daughters out there! Check out our suggestions for what to wear on Mother’s Day to celebrate this special occasion.
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What To Wear on a Cruise: Style Guide
Prepare for days on the deck and nights in the dining room with our what to wear on a cruise guide. Plus, get outfit ideas that make it easy to pack.
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Loving Life After 40 with Model Karen Williams
Chico’s model Karen Williams helps us celebrate 40 years of fashion and shares her tips for loving life after 40.
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Midi Dresses & Maxi Dresses: The Style Guide
What’s the key to styling midi and maxi dresses? Learn more about each of these hemlines to find your perfect fit.
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Melly’s Edits: the Spring Fashion Guide

Need help picking out must-have Spring fashion pieces? We’ve built a Spring style guide that makes it easy to create remarkable ensembles.

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Chico’s Book Club: "No Filter" by Paulina Porizkova

The Chico’s Book Club spring selection, No Filter: The Good, the Bad, and the Beautiful, is an essay collection by former model, Paulina Porizkova.

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Chico's 40th Anniversary with Paulina Porizkova

Chico’s is turning 40! This year, we’re celebrating our brand’s history of inspiring women and looking toward the future at life after 40.

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QA - Chico's 40th Anniversary with Paulina Porizkova1a

Chico’s is turning 40! This year, we’re celebrating our brand’s history of inspiring women and looking toward the future at life after 40.

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