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Color Crush

Your occasion style refresh starts with Red Allure, our most stareworthy shade

Red allure party looks
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Chico's

Brigitte 360 Pants

$ Color Crush Starting At $59.00 59.00
5 4_5  4_5 / 5
Available in Regular and Petite 34% Off, Price as Marked
6251
3 Colors
Chico's

Brigitte Slim Ankle Pants

$ Color Crush Starting At $59.00 59.00
5 4_5  4_5 / 5
Available in Regular and Petite 34% Off, Price as Marked
6251
3 Colors
Chico's

Travelers Side Slit Tank

$ Color Crush $49.50 49.50
5 4_5  4_5 / 5
6141
2 Colors
Chico's

Travelers No Tummy Pants

$ Color Crush $69.50 69.50
5 4_5  4_5 / 5
Available in Regular and Petite - Online Exclusive
6251
3 Colors
Chico's

So Slimming Girlfriend Ankle Jeans

$ Color Crush Starting At $69.00 69.00
5 5_0  5_0 / 5
Available in Regular and Petite 30% Off, Price as Marked
6267
3 Colors
Chico's

So Slimming Girlfriend Jeans

$ Color Crush Starting At $69.00 69.00
5 4_5  4_5 / 5
30% Off, Price as Marked
6267
3 Colors
Chico's

No Iron™ Stretch Shirt

$ Color Crush $79.50 79.50
5 4_5  4_5 / 5
4396
3 Colors
Chico's

Travelers™ Collection Contrast Sweater

$ Color Crush $79.50 79.50
5 0_0  0_0 / 5
6141
1 Colors
Chico's

Abstract Ruffles Crinkle Blouse

$ Color Crush $99.50 99.50
5 0_0  0_0 / 5
6141
1 Colors
Chico's

Microfiber Tank

$ Color Crush $29.50 29.50
5 5_0  5_0 / 5
6629
3 Colors
Chico's

Pima Square Neck Tunic

$ Color Crush $49.50 49.50
5 0_0  0_0 / 5
001
3 Colors
Chico's

Cowl Neck Long Sleeve Tee

$ Color Crush $59.50 59.50
5 0_0  0_0 / 5
6141
1 Colors
Chico's

Split Cuff Denim Pocket Shirt

$ Color Crush $89.50 89.50
5 4_0  4_0 / 5
3145
3 Colors
Chico's

Travelers™ Paisley Mock Neck Tunic

$ Color Crush $99.50 99.50
5 0_0  0_0 / 5
6141
1 Colors
Chico's

Brigitte Geo Slim Ankle Pants

$ Color Crush Specially Priced At $69.00 69.00
5 0_0  0_0 / 5
37% Off, Price as Marked
6141
1 Colors
Chico's

Brigitte Geo Slim Pants

$ Color Crush Specially Priced At $69.00 69.00
5 0_0  0_0 / 5
37% Off, Price as Marked
6141
1 Colors
Chico's

Colorblock Swirl Ruana

$ Color Crush $139.50 139.50
5 0_0  0_0 / 5
6141
1 Colors
Chico's

Paisley V-Neck Pullover Sweater

$ Color Crush Specially Priced At $59.63 59.63
5 0_0  0_0 / 5
25% Off, Price as Marked
4396
1 Colors
Chico's

Travelers™ Collection Contrast Button Cardigan

$ Color Crush $139.50 139.50
5 0_0  0_0 / 5
6141
1 Colors
Chico's

ECOVERO™ Embroidered V-Neck Pullover Sweater

$ Color Crush Specially Priced At $82.13 82.13
5 0_0  0_0 / 5
25% Off, Price as Marked
6141
2 Colors
Chico's

Travelers™ Collection Mesh Embroidered Jacket

$ Color Crush $179.50 179.50
5 0_0  0_0 / 5
6141
1 Colors
Chico's

No Iron™ Paisley Shirt

$ Color Crush $89.50 89.50
5 0_0  0_0 / 5
6141
1 Colors
Chico's

Travelers™ Paisley Midi Dress

$ Color Crush $129.50 129.50
5 0_0  0_0 / 5
6141
1 Colors
Chico's

Travelers™ V-Neck Button Tunic

$ Color Crush $89.50 89.50
5 0_0  0_0 / 5
6141
1 Colors
Chico's

Ponte 3D Applique Floral Tunic

$ Color Crush $89.50 89.50
5 0_0  0_0 / 5
6141
1 Colors
Chico's

Split Neck Crinkle Blouse

$ Color Crush $99.50 99.50
5 0_0  0_0 / 5
6141
2 Colors
Chico's

Cowl Neck Fringe Cashmere Blend Poncho

$ Color Crush Specially Priced At $89.63 89.63
5 0_0  0_0 / 5
25% Off, Price as Marked
6141
3 Colors
Chico's

Colorblock V-neck Pullover Sweater

$ Color Crush Specially Priced At $59.63 59.63
5 0_0  0_0 / 5
25% Off, Price as Marked
6141
1 Colors

COLORS OF THE MOMENT

Here it is: the most stylish shade of the season. Drawing inspiration from the fashion week catwalks and our own unique perception of global trends, we simply can't get enough of our new arrivals in the color of the moment.

Most capsule wardrobes are based around neutral shades like black, white and grey with one statement color to amp it up. Changing your focal color each season is an easy way to keep your look contemporary and stylish, without buying a whole new wardrobe. Choose a few key pieces from new-in our color of the moment collection for an instant style upgrade. Try a colorblocked top teamed with straight-leg pants and loafers for easy weekday style, or pair a printed maxi skirt with a plain tunic and block-heel sandals for a day-to-night look.

Colors can have a huge effect on mood, and can say a lot about our personality. Yellow can express joy, red shows passion and navy is endlessly chic. Colors also play a key role in our capsule wardrobes, lending an eye-catching twist to classic neutrals. The shades you see on this page are the most fashionable hues at the moment, and we guarantee you'll be seeing lots of them this season. Get ahead of the curve by adding a few color-pop pieces to your capsule wardrobe — whether it's a simple bracelet or a wear-with-everything layering piece like our signature ponchos and ruanas.

We've got various shades of this season's hottest color to choose from. Whether you want to keep it playful with pastel, bold in neon or exceptionally versatile in a tempered neutral, you'll find lots of approaches to the color of the moment. Each piece in this edit is designed to be effortlessly stylish, too. Alongside sought-after shades, we've also added understated details for a unique twist. Look out for wide kimono style sleeves, asymmetric cuts and mesh trims. Our cuts are inspired by contemporary style, too, with ankle-grazing pants and half sleeves adding an offbeat element to classic silhouettes.

Our color of the moment changes regularly, and this is the page where we put all of our new arrivals. Keep checking back to discover your new favorite color.

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