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Color Crush

Your occasion style refresh starts with Red Allure, our most stareworthy shade

Red allure party looks
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Chico's

Tweed Double-Breasted Sweater Blazer

$ Color Crush Specially Priced At $99.00 99.00
5 5_0  5_0 / 5
29% Off, Price as Marked
6251
1 Colors
Chico's

No Iron™ Sateen Rhinestone Shirt

$ Color Crush Specially Priced At $59.00 59.00
5 4_5  4_5 / 5
26% Off, Price as Marked
6251
1 Colors
Chico's

Chiffon Ruffle Neck Blouse

$ Color Crush $99.50 99.50
5 4_0  4_0 / 5
6251
1 Colors
Chico's

3/4 Sleeve Bateau Neck Tee

$ Color Crush Specially Priced At $31.40 31.40
5 4_5  4_5 / 5
Deal of the Day! Price as Marked
6251
3 Colors
Chico's

Sequin Embellished Shirt

$ Color Crush $119.00 119.00
5 5_0  5_0 / 5
6251
1 Colors
Chico's

Floral Sequin Wide Leg Pants

$ Color Crush Specially Priced At $103.16 103.16
5 5_0  5_0 / 5
Available in Regular and Petite Deal of the Day! Price as Marked
6251
1 Colors
Chico's

Sequin Plaid Pullover Sweater

$ Color Crush $119.50 119.50
5 4_5  4_5 / 5
6251
1 Colors
Chico's

Juliet Ponte Trim Detail Ankle Pants

$ Color Crush Specially Priced At $59.00 59.00
5 5_0  5_0 / 5
Available in Regular and Petite 34% Off, Price as Marked
6257
3 Colors
Chico's

Red Floral Jacquard Topper

$ Color Crush $189.50 189.50
5 5_0  5_0 / 5
Available in Regular and Petite
6251
1 Colors
Chico's

Touch of Cool™ Long Sleeve Tee

$ Color Crush Specially Priced At $31.40 31.40
5 4_5  4_5 / 5
Deal of the Day! Price as Marked
2593
3 Colors
Chico's

Swirl Print Long-Sleeve Maxi Dress

$ Color Crush $129.50 129.50
5 5_0  5_0 / 5
Available in Regular and Petite
6251
1 Colors
Chico's

No Droop™ Red Coated Enamel Hoop Earrings

$ Color Crush $35.50 35.50
5 0_0  0_0 / 5
Buy One, Get One 50% Off
6251
1 Colors
Chico's

Travelers™ High V-Neck Bell Sleeve Dress

$ Color Crush Specially Priced At $82.11 82.11
5 4_5  4_5 / 5
Deal of the Day! Price as Marked
6251
1 Colors
Chico's

Red Link Hematite Necklace

$ Color Crush $79.50 79.50
5 4_0  4_0 / 5
Buy One, Get One 50% Off
750
1 Colors
Chico's

Reversible Graphic Jacquard Ruana

$ Color Crush $139.50 139.50
5 5_0  5_0 / 5
6251
1 Colors
Chico's

Ecovero™ Button Cuff Turtleneck Sweater

$ Color Crush Starting At $49.00 49.00
5 5_0  5_0 / 5
29% Off, Price as Marked
6251
3 Colors
Chico's

Embellished Cuffs Button Front Shirt

$ Color Crush $99.50 99.50
5 3_0  3_0 / 5
6251
1 Colors
Chico's

Juliet Ponte Trim Detail Pants

$ Color Crush Specially Priced At $59.00 59.00
5 4_5  4_5 / 5
Available in Regular and Petite 34% Off, Price as Marked
355
3 Colors
Chico's

Ponte Blazer

$ Color Crush Starting At $95.91 95.91
5 4_5  4_5 / 5
Deal of the Day! Price as Marked
6251
3 Colors
Chico's

Juliet Ponte Button Detail Flare Pants

$ Color Crush Specially Priced At $79.00 79.00
5 4_5  4_5 / 5
Available in Regular and Petite 28% Off, Price as Marked
6251
2 Colors
Chico's

Touch of Cool™ Square Neck Tee

$ Color Crush Specially Priced At $31.40 31.40
5 4_5  4_5 / 5
Deal of the Day! Price as Marked
6251
3 Colors
Chico's

Elbow Sleeve Mock Neck Sweater

$ Color Crush Starting At $39.00 39.00
5 5_0  5_0 / 5
18% Off, Price as Marked
6251
3 Colors
Chico's

Floral Jacquard Cardigan

$ Color Crush Specially Priced At $89.36 89.36
5 5_0  5_0 / 5
Deal of the Day! Price as Marked
6251
1 Colors
Chico's

Touch of Cool™ Mock Neck Layering Tee

$ Color Crush Starting At $33.81 33.81
5 4_5  4_5 / 5
Deal of the Day! Price as Marked
6251
2 Colors
Chico's

Embellished Neck Kurta Top

$ Color Crush $129.50 129.50
5 5_0  5_0 / 5
6251
1 Colors
Chico's

Brigitte 360 Pants

$ Color Crush Specially Priced At $59.00 59.00
5 4_5  4_5 / 5
Available in Regular and Petite 34% Off, Price as Marked
6251
3 Colors
Chico's

No Iron™ Tunic

$ Color Crush Starting At $61.76 61.76
5 4_5  4_5 / 5
Deal of the Day! Price as Marked
177
3 Colors
Chico's

Microfiber Tank

$ Color Crush Specially Priced At $20.36 20.36
5 5_0  5_0 / 5
Deal of the Day! Price as Marked
6251
2 Colors
Chico's

Swirl 3/4 Sleeve Bateau Neck Tee

$ Color Crush Specially Priced At $38.30 38.30
5 4_5  4_5 / 5
Deal of the Day! Price as Marked
6251
1 Colors
Chico's

Brigitte Slim Ankle Pants

$ Color Crush Specially Priced At $59.00 59.00
5 4_5  4_5 / 5
Available in Regular and Petite 34% Off, Price as Marked
6251
3 Colors
Chico's

Relaxed Sequin Pullover Sweater

$ Color Crush $109.50 109.50
5 4_5  4_5 / 5
6251
1 Colors
Chico's

Velvet Blazer

$ Color Crush $159.00 159.00
5 4_0  4_0 / 5
6251
1 Colors
Chico's

Travelers™ Jacquard Mockneck Tank

$ Color Crush Specially Priced At $47.96 47.96
5 2_0  2_0 / 5
Deal of the Day! Price as Marked
6251
1 Colors
Chico's

Travelers™ Jacquard Cardigan

$ Color Crush Specially Priced At $96.26 96.26
5 4_5  4_5 / 5
Deal of the Day! Price as Marked
6251
1 Colors
Chico's

Travelers Side Slit Tank

$ Color Crush Specially Priced At $34.16 34.16
5 4_5  4_5 / 5
Deal of the Day! Price as Marked
3840
2 Colors
Chico's

Travelers No Tummy Pants

$ Color Crush Specially Priced At $47.96 47.96
5 4_5  4_5 / 5
Available in Regular and Petite - Online Exclusive Deal of the Day! Price as Marked
6251
3 Colors

COLORS OF THE MOMENT

Here it is: the most stylish shade of the season. Drawing inspiration from the fashion week catwalks and our own unique perception of global trends, we simply can't get enough of our new arrivals in the color of the moment.

Most capsule wardrobes are based around neutral shades like black, white and grey with one statement color to amp it up. Changing your focal color each season is an easy way to keep your look contemporary and stylish, without buying a whole new wardrobe. Choose a few key pieces from new-in our color of the moment collection for an instant style upgrade. Try a colorblocked top teamed with straight-leg pants and loafers for easy weekday style, or pair a printed maxi skirt with a plain tunic and block-heel sandals for a day-to-night look.

Colors can have a huge effect on mood, and can say a lot about our personality. Yellow can express joy, red shows passion and navy is endlessly chic. Colors also play a key role in our capsule wardrobes, lending an eye-catching twist to classic neutrals. The shades you see on this page are the most fashionable hues at the moment, and we guarantee you'll be seeing lots of them this season. Get ahead of the curve by adding a few color-pop pieces to your capsule wardrobe — whether it's a simple bracelet or a wear-with-everything layering piece like our signature ponchos and ruanas.

We've got various shades of this season's hottest color to choose from. Whether you want to keep it playful with pastel, bold in neon or exceptionally versatile in a tempered neutral, you'll find lots of approaches to the color of the moment. Each piece in this edit is designed to be effortlessly stylish, too. Alongside sought-after shades, we've also added understated details for a unique twist. Look out for wide kimono style sleeves, asymmetric cuts and mesh trims. Our cuts are inspired by contemporary style, too, with ankle-grazing pants and half sleeves adding an offbeat element to classic silhouettes.

Our color of the moment changes regularly, and this is the page where we put all of our new arrivals. Keep checking back to discover your new favorite color.

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