Our Story - About Us - Chico's

Our Story

For 30 years, we've helped millions of women look as great as they feel. Our chic prints, artisan jackets, and wrinkle-free Travelers collection have built quite a following at our boutiques—but we hear it's our combination of great style, one-of-a-kind details, and warm, personal service that has captured the hearts of women nationwide.

How do we do it? It's all about you. Honestly. Every time we pick up a pencil to sketch a new design, we think about you: where you're going, what you're doing, what will flatter your body and make you feel fabulous.

Our associates really are style experts—just walk into any Chico's boutique, and they'll help you coordinate, accessorize, and build a wardrobe that's right for you. Stop by to say hello, make friends, get style tips, and see what's just come in: new designs arrive every week, and each one is specifically created to fit a woman's body and look fantastic.

Chico's was founded in 1983 as a small boutique selling Mexican folk art and cotton sweaters on Sanibel Island in Florida. Our friendly environment and unique styles connected with customers in a special way that quickly evolved into over 700 Chico's boutiques nationwide, a monthly catalog, and round-the-clock shopping at chicos.com.

Even as Chico's has grown, our values—beautiful apparel, exceptional service and deep appreciation for our customers—still remain at the heart of who we are today.

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